The CEESA 3rd Quarter Report Reveals a Shocking Truth About the Power of Companion Animal Practice
In a twist no one quite expected—garapatas (ticks) and pulgas (fleas) emerged as the unsung heroes of the Philippine veterinary industry in 2024.
According to the 3rd Quarter 2024 report from CEESA (Companion Animal Segment of the Philippine Veterinary Market), the top-selling veterinary product in the entire industry wasn’t from the poultry or swine sectors—it was NexGard Spectra.
That’s right.
In a country historically dominated by livestock and poultry production, the companion animal segment—specifically flea and tick prevention—outsold nearly everything else.
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Top 5 Products (Q3 2024, CEESA MAT Report):
- NexGard Spectra
- NexGard (Plain, Dog-specific)
- Bravecto Chewable Tablets
- Rabisin (Rabies vaccine)
- Vanguard Plus 5/L (Canine core vaccine)
These are not just small animal products. These are premium small animal products—many of them chewables, monthly doses, and preventive in nature. It marks a massive shift in both client behavior and market dynamics.
The Rise of the Companion Animal Empire
For decades, poultry and swine pharmaceuticals held the lion’s share of the veterinary economy. But 2024 flipped the narrative. Pet ownership surged, veterinary wellness awareness grew, and most importantly—pet parents paid for protection.
Filipino dog owners, alarmed by the resurgence of tick-borne diseases like ehrlichiosis and babesiosis, invested in premium parasite control. This collective consumer behavior funneled millions into the small animal sector.
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What Does This Mean for the Veterinary Profession?
Small Animal Vets Are Now Market Leaders. Companion animal practice is no longer just an emotional calling—it’s now the economic engine of the industry.
Preventive Care Is King. The top three products are not treatments—they’re preventives. Clients are starting to spend before pets get sick, not after. This is a historic mindset shift.
Pharmaceutical Giants Are Watching. With NexGard Spectra and Bravecto dominating the charts, expect more investments, marketing support, and innovation targeting pet clinics, not farms.
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Final Bark
While it may sound funny to say, “The garapatas saved the industry,” it’s also completely true. What used to be a nuisance is now a driving force behind profitability, growth, and professional validation for companion animal vets.
If you’re a vet reading this: Take this as your sign.
Your practice isn’t secondary—it’s the center.
And your patients? They’re driving an entire industry forward… one chewable at a time.
Here’s a visual summary of the Top 5 Veterinary Products in the Philippines (Q3 2024) based on CEESA data—highlighting how the small animal sector, led by flea, tick, and vaccine products, drove the industry’s growth.
Sharing this helps others understand what it really means to be a vet. Like and follow if you’re with us.
Dr. Geoff Carullo is a Fellow and the current President of the Philippine College of Canine Practitioners.
