WE ALL STARTED IN THE SAME PLACE.
WE DON’T ALL END UP IN THE SAME STORY.
Same degree.
Same license.
Same oath to serve.
At the beginning, it feels simple.
Work hard. Do good. Help patients.
But somewhere along the way…
we begin to see what the textbooks never showed us.
- The weight of decisions
- The pressure behind every price
- The quiet struggle of keeping a clinic alive
The Veterinary Business Game Theory was not written to teach from above…
but to share from within.
From years of practice.
Of getting things right… and getting things wrong.
Of realizing that medicine is only one part of the journey.
This is a book about what happens beyond the consult table:
- The realities we don’t talk about
- The lessons we learn the hard way
- The mindset shifts that slowly change everything
No perfect formulas.
No shortcuts.
Just clarity.
Earned over time.
Because in the end…
this is not just about building a clinic.
It’s about building a life that can sustain the work we chose.
And maybe,
helping more veterinarians stay in the profession…
without losing themselves in the process.
Coming this May 2026
Published by Bookshelf Philippines
Dr. Geoff Carullo is a Fellow and the current President of the Philippine College of Canine Practitioners.
Sharing this helps others understand what it really means to be a vet. If you found this valuable, like and follow for more insights.
