DVM, DipPCCP, DipPCVS-CA
Dr. Geoffrey Marl B. Carullo — widely known as Doc Geoff — is a multi-award-winning veterinarian, visionary entrepreneur, and industry leader whose influence spans clinical practice, veterinary business, and public education. As President of the Philippine College of Canine Practitioners (PCCP), he champions veterinary specialization, professional excellence, and the advancement of companion animal practice.
Doc Geoff is the owner of Greenwoods Pet Hospital, a full-service companion animal hospital known for delivering top-tier veterinary care. He is also the founder of Vet Diagnostix, a pioneering veterinary diagnostics company whose rapid test kits are now trusted in 36 countries worldwide — a testament to veterinary innovation on the global stage.
A major force in the veterinary business landscape, he serves as the national distributor of Zoetis, MSD, and Boehringer Ingelheim, and is the owner of Troy Animal Health Philippines, bringing world-class veterinary products and solutions to clinics nationwide.
His leadership has been recognized through prestigious honors, including:
Beyond business and clinical work, Doc Geoff is a passionate advocate for veterinary education. For four years now, he has hosted the DZME 1530 radio program Bet na Vet, sharing veterinary knowledge, promoting responsible pet ownership, and inspiring both veterinarians and pet owners. He is also an active member of the Philippine Animal Hospital Association (PAHA), having served as Secretary from 2006 to 2007 and as Convention Chairman in 2007.
Married to Lilli, a practicing lawyer, and proud father to their son Miguel, Doc Geoff believes in balancing professional excellence with a strong family foundation. As a mentor, he empowers veterinarians in financial literacy, sustainable practice growth, and personal fulfillment — believing that true success comes from excellence in medicine, business, and life balance.
Vet Diagnostix Corporation aims to broaden the scope of veterinary rapid test kits to assist veterinarians in each field and simplify disease diagnosis thru fast and accurate methods.
Vet Diagnostix is designed and developed for Filipino veterinarians.
